Does your store window truly convey your brand story? A window display is more than just an aesthetic element – it’s a powerful tool to captivate consumers, narrate your brand vision and showcase its core values. 

In today’s world, where awareness of environmental impact is paramount, sustainability is no longer a choice but an imperative. Windows now serve multiple purposes: attracting customers, reinforcing brand identity and highlighting a commitment to a more sustainable retail sector. 

At Kendu, we believe that innovation, creativity, and sustainability should seamlessly align. We strive to create store environments that not only inspire but also reflect brand values. Read on as we share some eco-friendly concepts that reduce environmental impact while making storefronts stand out: 

Flowers & Plants

The Eco-Alternative

Imagine window displays bursting with life, adorned with preserved flowers and plants. These 100% natural options require no water or sunlight, making them both practical and sustainable. They have a significantly lower carbon footprint compared to artificial alternatives, offering a greener and fresher way to enhance visual appeal. 

Image of a campaign by El Corte Inglés

Cardboard

Innovate & Update

Recycling is now a fundamental part of everyday life for many consumers. In a world where customers value brands that mirror their beliefs, why not design window displays using recycled cardboard? This versatile material supports sustainability while enabling endless creative possibilities including intricate structures in its natural texture or colourful printed designs. 

Aesop, the cruelty-free beauty brand, has successfully incorporated this trend into its window displays and points of sale.

The Dynamic Lightbox

Eco-Design

In a visually driven market, Flowbox , the dynamic lightbox transforms windows. Designed to reduce energy consumption by up to 80%, Flowbox is a sustainable alternative to digital displays. At Kendu, we enhance this eco-conscious approach with energy-efficient LED lighting in our Smartframe lightboxes and printed textiles made from recycled materials. 

Columbia on Carnaby Street partnered with Flowbox to create a vibrant window display that highlights the beauty of nature.”

Mannequins

Ecological & Eco-Friendly

Mannequins are a staple for fashion retailers, and they can be eco-friendly too. Opting for mannequins made from recycled materials supports sustainability. Moreover, some mannequin companies now offer recycling services, ensuring unused mannequins from previous collections can be repurposed, reducing waste and extending their lifecycle. 

Brands like Puma and Palomo Spain have joined these sustainable initiatives.

Lighting

Ecological & Eco-Friendly

Lighting is a cornerstone of effective window dressing. LED lights are an ideal choice due to their low energy consumption, adaptability across seasons and extended lifespan. By reducing waste and minimising the need for replacement parts, LEDs play an essential role in sustainable lighting design for store windows. 

“Companies like Pompeii and Apple Premium Reseller have worked with this special lighting.

The way forward

Windows with Purpose

In today’s rapidly evolving retail landscape, sustainability is no longer just an expectation – it’s a responsibility. With advances in sustainable technology and materials, store windows are being reimagined combining innovative design with environmental goals. 

Designing window displays with purpose isn’t just about aesthetics; it’s about creating a vision of the world we aspire to build. 

Discover how Kendu can help bring your vision to life. Explore our eco-friendly solutions and take the first step towards purposeful, impactful design. 

Start today. Design with purpose. Lead with impact. 

KENDU’S SUSTAINABLE RETAIL SOLUTIONS

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