1700+ stores in Europe

In 2008 Alain Afflelou, the iconic French optical retailer, needed a strategic partner who could supply their network of 1,750 stores in Europe with seamless in-store visual solutions. Quality products, on-time deliveries, and ongoing campaign management were essential considerations. For over 16 years, Kendu has delivered 360º services for the Alain Afflelou stores across France, Spain and beyond thanks to their expertise in design, execution and management.

Alain Afflelou was looking for visual solutions that could go hand in hand with the brand’s expansion plan for their stores.

Working closely together, a unique and professional staging for each store was created for a unique customer experience.

·     Strategic Design for European Rollouts

·     Shop window display solutions

·     In-Store brand communication

·     PrePress services for all campaign images

It was essential that each store and its visual solutions reflected the quality of the brand’s products.

By working with Kendu, quality was guaranteed at all stages of the rollout.

·     Technical design for lightboxes for seamless store integration

·     In-house manufacturing for lightboxes

·     Standardisation of all solutions

A 360º campaign management plan was actioned to ensure that deadlines and delivery dates were met at all times.

Flexibility and quality was ensured by offering the following services:

·     Multidisciplinary French speaking team

·     Delivery services

·     Easy replacement campaigns

·     International rollout across Europe

También te puede interesar

Case Studies

CVI.CHE 105

Case Studies

Grupo Uvesco