KENDU

Smartframe® Lightboxes for an Eye-Catching Window Display

THE CHALLENGE

New We ❤ NYC Logo Campaign

Macy’s is an American chain of high-end department stores with locations all over the US. Macy’s Herald Square is the largest department store with 1.25 million square feet of retail space across 12 floors located in Manhattan, New York City.

New York City launched a new “We ❤ NYC” logo to celebrate what makes NYC great and to empower New Yorkers to spread love by becoming more civically engaged. The visual inspiration behind the campaign “We ❤ NYC” is an approved adaptation of the famous 1970’s Milton Glaser-designed “I ❤ NY” which was created to promote tourism in NY while the state was in the midst of an economic crisis.

For this project, Macy’s Herald Square wanted to update their iconic window displays to promote the city’s new “I ❤ NYC” Logo. They relied on Kendu’s high quality visual communications to make it happen.

The Solution

Kendu produced and delivered 6 wall mounted lightboxes as well as high quality prints, displaying a collage of iconic NYC landmarks. These lightboxes consisted of a 6.7” deep white aluminum frame with 6500k lighting.

For Macy’s to have versatility during the constant campaign changes, we provided them with tooless frames that allow for quick and easy install and disassembly when needed.

Kendu’s visual communications solutions were easily combined with other solutions to help achieve Macy’s vision for this vibrant campaign.